WHAT WE DO
• We dissect the various messages found in the media (Media Content Analysis) and provide our clients with:
 – Mapping of current media situations (for PR purposes)
 – Program enhancement strategies for TV broadcasters
 – Predictive analysis of ongoing events for NGOs & Governments

• Conducted projects include:
 – Analysis of the perception of more than 250 brands & companies in the Arab media
 – Program enhancement for more than 5 TV channels
 – Mapping of the current media situation for two Arab governments

ABOUT THE COMPANY
 • Founded in 2004 in Beirut-Lebanon.
 • Only Arab based media content analysis company.
 • Completely independent.
 • 20 analysts and coders.
 • Unique capture processes, methodologies and analytical experience – all specifically adapted to the Arab world’s culture and languages.

PUBLICATIONS
• Our studies have been published in more than 50 leading publications, including: An Nahar (Lebanon), Al Rai (Kuwait), Communicate (Dubai), Arab Ad (Pan Arab), Communication (Pan Arab), Middle East Broadcasting Journal (Pan Arab), CBS (USA), Variety (USA) etc…

• Publically available studies include the media coverage of:
 – Annapolis peace conference
 – Nahr el Bared battles in Lebanon
 – Lebanese elections 2007
 – Iraqi Neighbors meeting 2007/2008
 – Condoleeza Rice’s visit to the Middle East 2005
 – Bashar Al Assad’s Visit to France 2008